Rick Haskins is president of streaming and chief brand officer for The CW. Haskins oversees all of the network’s branding, marketing, and promotion efforts, as well as the overall strategic vision and distribution of The CW’s streaming platforms.
He leads the development of original programming, production, and acquisitions tailored for The CW’s streaming, social, and emerging platforms, including The CW’s free, ad-supported streaming service, CW Seed.
Since the network’s launch, Haskins has helped establish and build The CW’s streaming presence, including the launch of The CW’s mobile and tablet app in 2016. With more than 68 million downloads across all platforms, The CW app has been the top download in Apple’s app store during The CW’s premiere week for the past three years.
Under Haskins, The CW launched its well received “Dare to Defy/Open to All” initiative in 2018 as part of the CW Good platform to reinforce its commitment to champion inclusive, representative programming that reflects the network’s diverse audience and the world at large.
A published author, Haskins co-wrote Brand Yourself in 2000. Haskins is also founder and director of Cast A Pebble, a nonprofit organization that provides healthcare for under served communities in West Africa.
Haskins was named one of “Hollywood’s Top-25 Marketing Masterminds of 2019” by The Hollywood Reporter. In 2012, Haskins was named one of Broadcasting & Cable’s digital all-stars. Under Haskins’ direction, The CW was awarded two Lions at the International Cannes Media Festival in 2009. Haskins was also named one of Advertising Age’s Entertainment A-List Marketers of the Year in 2009.
