Information & Responsibilities
California Institute of the Arts (CalArts) is a highly regarded, nationally and internationally ranked independent arts institution offering undergraduate and graduate degrees. Located in the northern Los Angeles metro area, CalArts invites applications and nominations for the position of Vice President of Marketing & Communications (VP M & C). This position serves as the Chief Marketing & Communications Officer of the Institute, reporting to the President. Collaborating with academic and administrative leaders across the Institute, the VP M & C provides overall vision, strategic and operational leadership, policy guidance, and direct management of Institute needs as it pertains to integrated marketing and communications.
The VP M & C will serve as a member of the Senior Leadership Team and is responsible for conceiving of and establishing a holistic, high-level and multi-faceted marketing strategy for all segments and publics of the Institute. This leader is also responsible for managing a central communications program that is aligned with the cooperative communications efforts in Admissions/Enrollment and Institutional Advancement, all of which will roll into the aforementioned overall marketing strategy. Key to this will be a vision for communications that can enhance the uniqueness of the CalArts community, provides help towards unified messaging, and that supports and furthers the goals of the Institute – which is comprised of various stakeholders including the six Schools, the Roy & Edna Disney CalArts Theater (REDCAT) in downtown Los Angeles, and other key voices.
The Vice President should have the values and a demonstrated record that allows them to build on the Institute’s deep commitment to inclusion, diversity, equity, and access (IDEA), through actions that further these values.
Specific responsibilities include, but are not limited to:
- Serve collaboratively as a member of the Institute’s Senior Leadership Team
- Prepare analyses and presentations for leadership, various stakeholders, and the Board of Trustees
- Ensure that the ongoing work of the Marketing and Communications team is aligned with, and in support of, the goals and objectives in the 2020 Strategic Framework.
- Engage shared governance in the assessment of and planning for strategic work.
- Create and lead an Integrated Marketing Working Group.
- Seek to identify and expand opportunities to advance CalArts and it’s reputation, including for the six schools and the numerous programs under the Schools, most of which already have national prominence.
- Document and evolve the Institute & internal and external communications, marketing, and brand strategy and lead the development of policy, priorities, and best practices for central marketing and the Institute & main communications platforms.
- Partner through effective communication and flexibility with members of the faculty, academic leadership (deans, program directors), staff, and other leadership to capture and articulate the unique CalArts culture, and position the Institute across all media – emerging, new, and more traditional – and tailored to the many audiences and publics towards which CalArts faces.
- Partner with the Vice President of Enrollment Management, the Enrollment Management Team (Admissions, Financial Aid, etc.) and the Schools (deans and faculty liaisons) on the VP’s work to create and advance the Institute’s strategic enrollment strategy. Goals for this include aligning with the needs of the academic programs and identifying the market segments for them, then create nuanced marketing strategies which are tailored to the specific needs of CalArts’ unique populations and programs.
- Partner with the Vice President of Advancement, the Institutional Advancement Team, the Schools (deans and program directors), staff, and other leadership on the VP’s work to advance the Institute’s strategic fundraising and alumni engagement practices. Goals for this include identifying the market segments involved, then create nuanced marketing strategies which are tailored to the specific needs of CalArts’ unique populations and programs.
- Partner with the Director of Government & Community Relations, the President’s Office staff, the Vice President of Facilities & Operations, and other stakeholders on the Director’s work to advance the Institute’s ongoing relationships with city, county, state, and national stakeholders.
- Partner with the Vice President for Cultural Partnerships and Executive Director of REDCAT, the REDCAT team, and the Schools on the VP’s work to advance the Institute’s strategic cultural partnerships, relationships, and connections with the global cultural communities relevant to CalArts’ diverse cultural reputation. This includes the presentation of programming at REDCAT in downtown Los Angeles, as well as other efforts away from CalArts’ own physical footprint. Goals for this include identifying the market segments involved, then create nuanced marketing strategies which are tailored to the specific needs of CalArts’ unique programs.
- Be a primary liaison for the management of the voice of the President and other leadership.
- Ensure that sufficient processes and people are in place to provide proactive issues management and timely and effective crisis communications.
- Provide effective and motivational leadership of marketing and communications through coaching, transparency and supporting professional development.
- In all work, manage and navigate a complex set of internal stakeholders, dynamics and interests.
The VP M & C will have the interpersonal, communication, and organizational skills to navigate a decentralized, mission-driven enterprise and the variety of cultures and business practices such an enterprise sustains. They will be secure personally and able to harness the strength of others to keep the organization focused on the Institute’s goals, objectives, and priorities. The VP M & C will achieve and sustain an optimal balance of robust central services and standards, center-led innovation, and local innovation, and will succeed through their subject-matter expertise, influence, business acumen, relationship skills, and results. They will be someone who partners readily on the basis of a shared understanding of institutional priorities and fiscal realities.
A deep appreciation for the varying audiences of creative arts practices in many different media will be key to success in the position. CalArts seeks candidates with the following specific qualities, characteristics, experience, and degrees understanding that each candidate brings relative strengths and weaknesses and that no single candidate will be equally strong in every area:
- 10-years of progressive experience managing marketing and communications in an institutional setting.
- A sophisticated understanding of integrated marketing in higher education and its impact across enrollment, advancement, revenue generation, and internal and external audiences.
- Demonstrated leadership success in the creation and maintenance of a integrated strategic marketing plan
- Demonstrated leadership success in aligning communications, including distributed efforts, into a central marketing strategy
- Demonstrated experience evaluating the strengths of existing communications, positioning and marketing campaigns and identifying opportunities for improvements.
- Understanding of the breadth, impact and strategic use of emerging and newer media, technology and online networked frontiers.
- A history of developing and maintaining working cross-staff relationships between marketing and communications staff and other key staff across complicated organizations.
- Knowledge of government relations techniques especially pertaining to the priorities and challenges of higher education, the arts, and construction & planning.
- Experience in the arts community, education community, and Southern California is preferred.
- Possess emotional intelligence that fosters collaboration and support among campus constituents key to the advancement of strategic marketing and communications programs.
- Be well-versed, knowledgeable and passionate about the value of an arts education and its role in promoting human imagination and transformation.
- An understanding of complex and decentralized academic structures that are governed by deliberation and that are constantly evolving.
- Superb analytical, research, writing, advocacy and problem-solving skills.
- The ability to inspire trust, communicate effectively, and build relationships across all Institute constituencies.
- A desire to work as part of a senior management team and possessing the emotional intelligence to make the team work stronger together when compared to the sum of all individual member’s work.
- Exceptional interpersonal, written, and oral communication skills.
- A commitment to and appreciation for the importance of inclusion, diversity, equity, and access in higher education and the arts.
- Effective critical thinking including a high level of analytical and problem-solving skills, and the ability to solve problems proactively and pragmatically.
- Excellent presentation and project management skills.
- A track record of success using quantitative and qualitative data to inform decisions.
- A leadership portfolio that includes expertise in managing change, building relationships with people from diverse areas and who inspires those out of their direct sphere of operations.
- The highest standard of personal ethics and integrity, and a sense of humor.
How to Apply
This position is available immediately. If you are interested, please follow this link to apply:
Equity & Diversity
California Institute of the Arts (CalArts) seeks to employ faculty who can engage our diverse communities of learners at the highest levels of artistic endeavor and critical thinking. Across the range of practitioners from artists to scholars and librarians, we welcome candidates who possess a demonstrated worldview and cultural competency to support teaching and mentoring undergraduate and graduate students of varied backgrounds, capabilities, perspectives, social identities and gender expressions. CalArts is an equal opportunity employer.
CalArts has a multidisciplinary approach to its studies of the arts through six schools: Art, Critical Studies, Dance, Film/Video, Music and Theater. CalArts encourages students to explore and recognize the complexity of the many aspects of the arts. It is supported by a distinguished faculty of practicing artists and provides its Bachelor and Master of Fine Arts students with the hands-on training and exposure necessary for an artist's growth. CalArts was founded in 1961 and opened in 1969 as the first institution of higher learning in the United States specifically for students interested in the pursuit of degrees in all areas of visual and performing arts.