March 13, 2013
Los Angeles Times
By Ellen Olivier
As the spring social season gets underway, make no mistake: Angelenos are generous with their support of good causes, and they certainly enjoy a good party. But nowadays, it takes more than a fancy dinner to attract a crowd.
The watchword for today’s fundraisers is “fun” — with “fresh” and “original” also part of the lexicon. This is especially true if the objective is to reach the up-and-coming younger demographic. The good news is that much of what’s ahead on L.A.’s social scene handily fits the bill.
Seth Rogen and his wife Lauren Miller, planning an event April 25 to raise their generation’s awareness of Alzheimer’s disease, realized that they needed to raise the fun factor by multiples. The result: “Hilarity for Charity,” conceived as an “anti-gala” filled with comedy, magic and music performances and with proceeds going to the Alzheimer's Assn.
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